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Privacy Policy

Version 2026-08-02 · Last updated: August 2, 2026

This Privacy Policy describes how MotiveLife ("MotiveLife," "we," "us") collects, uses, and shares personal information when you use MotiveLife on the web (mymotivelife.com), the iOS App Store app, and the Google Play Android app. It is designed to meet transparency expectations under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and common U.S. state privacy requirements. If you are in Quebec, additional provincial rules may apply.

1. Information we collect

  • Account data: email, name (optional), password (stored hashed), optional birth year / generation, optional phone and location if you provide them, subscription status.
  • Life OS data: goals, tasks, habits, reflections, voice transcripts, coaching preferences, and progress you choose to save.
  • MyMotiveFamily location & household data (optional): if you join a household and enable location sharing, we collect GPS coordinates, accuracy, speed, heading, battery level (when available), presence status (e.g. stationary / moving / driving), a phone-in-use while driving signal (on Android: screen on and unlocked; on iOS: MotiveLife open on screen), place labels you or your household configure, trip and place-history signals used for family intelligence, vehicle details you enter for fuel estimates, and household membership / invite information. See Section 2.
  • Calendar data (optional): if you connect Google Calendar at Integrations, we access read-only event titles, times, and locations from calendars you authorize to personalize briefings. We do not modify or delete your calendar events.
  • Health data (optional, Android): if you choose Sync Health Connect in the Android app, we read only the health metrics you authorize for fitness coaching and Life Score — typically steps, sleep, resting heart rate, and exercise/activity duration. We do not sell health data, use it for advertising, or share it with third parties for their own marketing. Sync is user-initiated; you can deny or revoke Health Connect permissions anytime in Android settings.
  • Profile photo (optional): if you add a photo, we store the image you select (or capture) for your Life Circle / Family Map profile. On Android we use the system photo picker / camera for one-time selection — we do not request broad access to your entire photo library.
  • Microphone (optional): used for Voice Organize when you choose to speak notes; audio is processed to create transcripts/tasks you save.
  • Payment data: processed by Stripe (web) or Apple / Google in-app purchase systems (native apps). We receive subscription status — not full card numbers from those stores.
  • Technical data: session cookies (essential for login on web), device/browser or app version, server logs for security, and aggregated page-view analytics on web (see below). Analytics are not used inside the native App Store / Play shells for advertising tracking.
  • Consent records: timestamps when you accept Terms, Privacy Policy, and optional marketing consent.

2. MyMotiveFamily location sharing

MyMotiveFamily is optional. Location is collected only when you grant OS location permission and enable sharing for a household you belong to. When you turn on live sharing, MotiveLife may request Always / Allow all the time (background) location so your household can see updates while the app is not open — similar to other family safety maps. You can leave sharing at While Using only, or turn sharing off anytime. Android may show an ongoing notification while background sharing is active.

  • Who can see your location: members of the household (or location circle) you join, subject to your sharing level. We do not publish your live location publicly.
  • Sharing levels you control: Precise, Approximate, Destination only, ETA only, Driving status only, or Off. Additional toggles may limit driving data, place history, routine learning, and family insights.
  • How to change or stop sharing: set sharing to Off or a narrower level in Family Map privacy controls, revoke OS location permission in system Settings, leave the household, or delete your account.
  • What we store in the cloud: your latest shared position and related presence fields on your household member record, plus short-lived location events, recent trips, places, and routine aggregates used for family intelligence. Household owners and members should only invite people who consent to this sharing.
  • On-device drive history: richer route history (paths, day/month/year browse, fuel and speed insights) can be saved in your browser / app storage on this phone while live sharing is on. That history stays under your control on the device — you can delete individual drives or clear all of it anytime. It is not the same as continuous background tracking.
  • Children & teens: MotiveLife is not directed to children under 13. Guardians who add younger household members are responsible for appropriate consent and for using age-appropriate sharing levels.
  • Map display: Family Map uses third-party map tiles (e.g. OpenStreetMap / CARTO) to render the map view. Tile requests are based on the map viewport; they are not a sale of your personal location data.

3. How we use information

We use your information to provide MotiveLife and MyMotiveFamily (briefings, reviews, voice organize, coaching, household map and family intelligence), process subscriptions, secure the service, comply with law, and — only if you opt in — send product emails. We do not sell your personal information, including location.

4. AI & voice processing

MotiveLife may send excerpts of your goals, tasks, voice transcripts, and reflections to OpenAI (US) to power optional AI features. You can still use rule-based features without AI. We do not sell your personal information.

Voice captures may contain sensitive personal information. We ask for explicit consent at signup before enabling AI features. You may still use rule-based features when AI limits are reached or AI is disabled.

5. Analytics

We use Vercel Analytics for privacy-friendly, aggregated traffic measurement on our website and app (page views, referrers, and coarse device/browser categories). Vercel does not use this product for cross-site advertising profiles. We also record anonymized page paths on our servers to understand feature usage. We do not use analytics data to make automated decisions about you.

6. Service providers

  • Stripe — payments (US)
  • OpenAI — optional AI processing (US)
  • Google — optional Sign in with Google for account creation/login; optional Calendar OAuth (calendar access when you connect); Android Health Connect on-device APIs when you sync health metrics; Google Play Billing for Android subscriptions
  • Apple — optional Sign in with Apple for account creation/login; App Store / In-App Purchase for iOS subscriptions when you purchase in the iOS app
  • Supabase — database hosting (including Family Map location records you choose to share)
  • Vercel — application hosting and analytics
  • OpenStreetMap / CARTO — map tiles for Family Map display

Data may be stored or processed in Canada, the United States, or other countries where these providers operate. We use contractual and technical safeguards appropriate for cross-border transfers.

Account & data deletion

Signed-in users can permanently delete their account in Settings → Delete account. Full instructions (including help if you cannot sign in) are on our data deletion page. Deleting your account removes associated MyMotiveFamily household membership and location records tied to that account, subject to legal retention needs. You may also email help@mymotivelife.com.

7. Your rights (Canada — PIPEDA)

You may request access to, correction of, or deletion of your personal information, subject to legal exceptions. You may withdraw consent for optional processing (such as marketing, analytics where applicable, calendar connection, Family location sharing, or AI) where applicable. Contact us at help@mymotivelife.com. You may file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

8. U.S. residents

Depending on your state (e.g., California, Virginia, Colorado), you may have rights to know, access, delete, or correct personal information, and to opt out of certain processing. We do not sell personal information. To exercise rights, email help@mymotivelife.com. We will verify your request before responding.

9. Marketing (CASL — Canada)

We only send promotional emails if you opt in at registration or later. Every marketing email includes an unsubscribe link. Transactional emails (billing, security, service updates) may still be sent.

10. Children

MotiveLife is not directed to children under 13 (U.S. COPPA). You must confirm you are at least 13 to register. We do not knowingly collect data from children under 13. Contact us to request deletion if you believe a child has registered. Household features that reference younger members must be used only with appropriate parental / guardian consent.

11. Retention & security

We retain account data while your account is active and for a reasonable period afterward for legal, tax, and fraud-prevention purposes. Billing records may be retained as required by law. Family location: live pins update while you share; GPS breadcrumbs are kept about 35 days (enough to redraw recent drive routes); finished drives and place stays are kept about 90 days on free live map, or about 12 months with MyMotiveFamily, then removed automatically. You can clear your own cloud history anytime in Family Map. Data is also removed or dissociated when you leave the household or delete your account (subject to short-term backups and legal holds). We use encryption in transit, hashed passwords, and access controls — no system is 100% secure.

12. Subscriptions

MotiveLife offers MyMotiveLife Pro ($14.99 CAD/month after a 14-day free trial) for one person, and MyMotiveFamily ($19.99 CAD/month) for a household of up to 6 — including full Life Pro for the account owner and the Family experience for invited members. Invited members join without a Pro trial; while their household is on MyMotiveFamily they can unlock full private Pro for $9.99 CAD/month (household discount), or subscribe to standalone Pro at $14.99. Paid plans renew until you cancel in Settings, the Stripe billing portal, or (on iOS) Apple ID → Subscriptions. Web Pro checkout is processed by Stripe; App Store purchases are charged to your Apple ID.

13. Changes

We may update this policy. Material changes will be posted here with a new version date. Continued use after changes constitutes acceptance where permitted by law.

14. Contact

Privacy inquiries and general support: help@mymotivelife.com